Shake it Bake it Eat it Raw
The finest things, be they food dishes or projects, start with the best ingredients. Take desire, curiosity, creativity, science, purpose, and vision. Mix with some of the finest high-nutrition whole foods available. Make it easy, convenient, and of course, delicious. And what do you have? Raw Power Super-Food Mix.
It began with a young [naturopathic physician] on hospital rotations. Long hours and a hectic pace left him little time for cooking nutritious meals, and the hospital food was clearly not healthy or sustaining. He wanted something simple that would nourish him, and was led by creativity and curiosity to begin experimenting with whole foods in convenient and easy-to-serve forms.
Later, he was joined by three friends, a [naturopathic physician], a Ph.D. in nutrition, and a fitness expert. They developed the recipe over time, eventually settling on the current version with the following purpose:
To bring optimum nutrition to the masses through an extremely cost-effective and easyto-use superfood mix.
The mix is the product of a company called Body Symphony. Its president, Paul Erdek, says, “People eat fast food because it is convenient. But it’s not healthy. What we offer is convenience and great nutrition. This is so fast and easy, and delicious. We have taken whole raw food and disguised it to make it look like a treat.”
That’s where the company slogan, “Shake It, Bake It, Eat It Raw,” came from. The product comes as a mix that can be made and used in well over a dozen different recipes, from smoothies and shakes to cookies, brownies, bars, and muffins; as well as toppings for cereal and yogurt, or even eaten right out of hand. Coming in more than 10 flavors, the gluten-free mixes are high in protein, fiber, and EFA’s (essential fatty acids), with no artificial chemical colorings, sweeteners, or preservatives.
The mix offers everyone good nutrition and supplementation through a whole-food, biologically available delivery system. It can be used as a meal replacement. “If your kids eat too much of it and it impacts their appetite at dinner, they just had their dinner early.”
This business fits Erdek’s passion for health, nutrition, and exercise. “Our product is wonderful for everyone, world-class athletes or the average person struggling with weight loss or diabetes. I love it when I speak with people with health issues who want better nutrition. They are so surprised because within weeks they are getting results.”
The company has come a long way since its launch in January 2011. The combination of good product, good purpose, and good vision have indeed been good ingredients in the well-being of this company.
Raw Power SuperFood Mix is available in local Richard’s and SuperValue stores, the Gabriel Center, and online at SuperFood-Mix.com. —Anne Cederberg – Edible Sarasota Magazine